About RoxStart

We built this because the industry deserves better.

For decades, the small and mid-sized operator has competed against enterprise companies armed with AI, pricing algorithms, and data science teams, while running their own businesses on spreadsheets and instinct. That is not a fair fight. We started RoxStart because the people who keep goods moving across this country deserve the same technology advantages as the largest players in the industry. We proved it works inside our own operations before we ever offered it to anyone else. We built RoxVault to protect brokers from carrier liability, and we are building out the full suite of tools to make running a logistics operation simpler, smarter, and more profitable for small to mid-sized carriers and brokers.

The Why

The industry runs on determination. It should also run on the right tools.

For decades, small and mid-sized carriers and brokers have been asked to compete against enterprise fleets and logistics providers with access to sophisticated technology, data science, and automation. Meanwhile, many operators still rely on spreadsheets, phone calls, and manual processes to run their businesses. That's not a fair fight.

We started RoxStart to help level the playing field. The people who keep freight moving deserve access to the same operational advantages as the largest companies in the industry. Before we ever offered our technology to customers, we tested and refined it within our own operations.

We built RoxVault to help brokers create stronger carrier vetting and compliance records, and we're expanding the RoxStart platform with tools designed to simplify day-to-day operations, reduce manual work, and help carriers and brokers operate more efficiently and profitably.

"We deployed one AI pricing module inside our own logistics company. In twelve months, net profit went from $300,000 to $1.12 million. That was the moment we knew."
— Katie Helton, CEO, RoxStart AI Logistics
01
Built inside a real business
Every model and every feature was tested against real customers, real carriers, real dollars. We found the problem, lived it, and built the solution.
02
The timing has never been better
AI technology has matured. The May 2026 Supreme Court ruling has created urgency that did not exist before. The door is open right now.
03
This industry deserves it
The people who keep goods moving across this country deserve tools that work as hard as they do: pricing that is accurate, dispatch that is intelligent, compliance that protects them.
Watch: The Why, Katie's Story
Proven at Sherpa Auto Transport
$300K
2024 net profit
→
$1.12M
2025 net profit

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See It In Action

See how we protect your business with RoxVault.

RoxVault is available now. Book a personalized walkthrough and see exactly how automated carrier vetting, insurance verification, and compliance documentation apply to your business.

Full platform demos will be available closer to launch.